As well as enabling engagement with activism, iNKOGNiTO raises awareness about relevant social and political subject matters. It also facilitates discussions about issues that directly concern young people.

 

I was surprised at how few of my friends were registered to vote or took an interest in social and political issues. However, I discovered that people were willing to participate if it was made accessible to them, which prompted me to create a platform to facilitate these conversations and expressions of opinion.

 

My intention was to encourage decision making, as well as exposing young people to politics that may affect them. I wanted to create an app which educates, engages and empowers my generation. iNKOGNiTO aims to act as a catalyst for collective participation and political activism.

 

The use of electoral ink in many parts of the world sparked a vision for the brand. A fundamental component of the branding is the fingerprint, which reflects individuality as well as anonymity. The raw, organic texture of fingerprints is a central brand motif and the name iNKOGNiTO is a nod to a secret ballot.