Inspired by graphic style of superhero comics with pop art influences, The Conscious Consumer is a proposed magazine article tapping into mindful consumer culture, intending to promote a sustainable proactive lifestyle. 

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Mimicking halftone newsprint textures, comic expression bubbles and striking heavy stroke lines to emulate a sense of urgency.

 

The earthy colour palette reflects the nature of the article & and the visual narrative implies that the reader can be a superhero by adopting the suggested simple lifestyle changes.

 

The playful tone of voice appeals to a younger audience, and the framed text broken up into bitesize information allows for a tangible, proactive response.